Donalson Distribution: Define Your Market
The major problem with all marketing campaigns is not getting the intended results. That’s because most campaigns don’t have targeted markets. You cannot appeal to all markets with any one approach. You much strictly define the market segment you wish to attract and design a campaign around that specific market. Catalog sales are very different from repair service providers. In the first case you try to communicate a variety of products. In the later case you have an on demand client. Designing a plan that finds your market is the first decision in developing a winning campaign.
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